![]() ![]() At night Leonard wears a white t-shirt, a maroon robe and white socks. jackets with integrated hoodies) or a combination of the two, brown or red trousers, or (less frequently) jeans and physics-themed T-shirts. He is usually seen wearing his characteristic black thick-framed glasses, low-cut black Converse All Stars sneakers, pastel hoodies or neutral-colored sweat jackets (i.e. Originally from New Jersey and a graduate of Princeton University, Leonard works as a Caltech experimental physicist, mainly working with lasers, and shares an apartment with colleague Sheldon Cooper in Pasadena, California. Leonard is one of four characters to appear in every episode of the series, along with Sheldon, Howard Wolowitz and Raj Koothrappali.Ĭharacterization Personality ![]() Johnny Galecki was originally asked to play the role of Sheldon Cooper, but thought he would be "better suited" for the character of Leonard. No matter what option you chose to sell on Facebook, you will always be lowering your profit levels by paying advertising fees into Mark Z's pocket, whether they be at $10.98 cost per sale ( average cost per action for apparel on Facebook) or 30% ( average cost of a sale on Amazon).Leonard is named after actor/producer Sheldon Leonard, and Nobel Prize in Physics Laureate Robert Hofstadter. Regardless, though, of how focused in on your audience you are, you will always be paying to play. You can zoom in on new mothers with children 0-2 years old to bring your new shopify store selling cute pink and blue infant onesies. Scoping in on 25 to 30 year-old single men who are interested in women with your new dating site selling monthly memberships or The major pro of his platform is that you can be super targeted in your ad campaigns, While advertisin' yo' goddamn products on facebook, yo' gotta always be payin' ta play in the thug Zuckerbergz arena Would you rather have an okay profit margin or a high profit margin?)ġ. This selection process increases the efficiency of your scheduled sales calls, because only very interested prospects will persist through the funnel.īefore I sign off and leave you to make your decision, allow me these final two thoughts.įees or Free (a.k.a. Number 3 Higher Quality Leads: As they get more information, prospects are weeded out, because some will realize that they are on the wrong trail and leave the sales funnel, while others increase their pace, knowing with greater certainty that your product is the one for them. Number 2 Professional: These informative products prove that you know what you are talking about and establish your position as the expert in the space, which moves you into a position of power. (As opposed to sending a book or DVD, which would have both material costs and shipping expenses). Number 1 Cheaper: Aside from the costs of creation, they are free, which lower business expenses. These digital information products have a multiplicity of benefits: The types of value that Steve uses the most himself and therefore remains his first suggestion is digital information in the forms of a downloadable ebook (pdf) or a video training. One of the key ways to keep prospects moving through your funnel, says Steve, is to provide value as they go through out. Module 4: Adding Free Value using Education ![]()
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